Section B: blockbuster movie ideas

Noah : Opens: 28/3 - Budget: $130M 

RoboCop : Opens: 2/12 - Budget: $110M

Iron Man 3: released : 04/14 - Budget: $200M

Ill Manors: Tag London campaign

Read about the Ill Manors Tag London campaign on Musically - a music industry website - and the Think With Google Creative Sandbox page. The original website for the campaign is here.

A selection of the tweets that were beamed across London include:

#ILLMANORS #IGNORINGTHEPROBLEM DOES NOT SOLVE IT? #INSPIREKIDS DON'T PUT THEM DOWN? #SOCIALCHANGECOMESTHROUGHACTION NOT INACTION? @4PLANB

#ILLMANORS THE WORSHIP AND MONEY MERGED ALL COLOURS AND CREED, INTO ONE TRUE RELIGION THAT WAS DRIVEN BY GREED @4PLANB

@ILLMANORS #ILLMANORS OLYMPICS GONNA LEAVE US WITH A LARGE BILL A LARGE VENUE THAT WILL CLOSE BY THE NXT PROJECT AND IS A TERRORISTS WISH,

#ILLMANORS JUST ANOTHER EXAMPLE OF CAMERON'S BROKEN BRITAIN

#ILLMANORS, SOCIETY REBELLING BACK AT BROKEN BRITAIN, @4PLANB

WHY ARE THE RICH GETTING RICHER AND THE POOR GETTING POORER. PFFT TO THE GOVERNMENT.THE OLYMPICS.WILL DESTROY LONDON #ILLMANORS

#ILLMANORS INCLUSION NOT EXCLUSION.

THE RECESSION IS A WORLD SCHEME TO KEEP THE POOR, POOR. THE RICH OF THIS WORD HAVE NEVER BEING RICHER. #ILLMANORS

SOUNDS LIKE THE TRUTH #ILLMANORS

@4PLANB MONEY & LOVE CAN LIFT A PEOPLE UP. IT’S NOT A RACE, WHEN WE’RE ALL FROM ONE PLACE. HOW WILL YOU APPLY YOURSELF? #ILLMANORS #ITSDEEP

AND BY THAT I MEAN, IF YOU WANT SOMETHING TO CHANGE YOU HAVE TO START WITH THE MORAL HIGH GROUND AND NEVER GIVE IN. #ILLMANORS

ON PRINCIPLE, WHAT'S THE DIFFERENCE BETWEEN A TEENAGER LOOTING TRAINERS AND A POLITICIAN STEALING THOUSANDS IN EXPENSES? #ILLMANORS

LONDON IS CALLING, THE CITY IS CRUMBLING #ILLMANORS.

PLAN B'S #ILLMANORS MOVEMENT IS SICK, GET INVOLVED

#ILLMANORS YOU CAN'T EAT MONEY...BUT YOU CAN EAT THE RICH

Now answer the following questions:

1. Summarise the Ill Manors Tag London campaign in 100 of your own words.
   All these tweets are agreeing with the values shown through either ill manors, or plan b, and his music. Tweeters seem to be frustrated about the system, and believe that the current politicians aren't helping Britain grow, but making it worse. Overall they have the values that the rich are getting richer, and not giving enough to those who are poor. These individuals and Plan B are giving reasons for why many youths wish to disobey the rules, and this is mainly because they are fed up of being excluded, leading to being anti-social. In addition they think that the recession is a scam done by the world in order to keep the poor remaining poor – they believe life revolves around money & love.
2. How does the Ill Manors Tag London campaign help to promote the film?
   The hash tag that was meant to be used by the audience was #IllManors, this is the name of the film, therefore on every tweet that had mentioned this hashtag, recognition for the movie was raised, therefore promoting the film.
   
   
3. What links are there between the Tag London campaign and other texts you have studied as part of the Ill Manors case study?
   

   Many of plan B's value remain the same throughout all of his texts. Firstly the fact that the youth's are reacting to the fact that they are excluded from the society, secondly the system aren't trying hard enough to make the youth useful and the media are always labelling the youth as 'scum', to make them look bad, and re-enforce horrible stereotypes f them, this also links to the hypodermic needle model, as the media, such as newspapers like The Sun, are influencing the thoughts of the public deliberately. 
   
   
4. Why might user-generated campaigns like this be more successful than traditional media campaigns?
   This is done using E-media - a social network which is now widely known and used, in specific by the younger generation, and since the target audience are those of a younger age, i.e. 15-24, doing this is better than billboards and TV Adverts for example. In addition, this allows audience/potential audiences to interact with the production and give their views and have their voice heard.
   
   
   
   
5. Choose five of the tweets above and for each one write what target audience the tweet could appeal to (demographics/psychographics) and then link the tweet to one other media text you have studied as part of the Ill Manors case study (Ted x lecture, music video etc.) Justify your link for each tweet using examples from the film/promotional material.

- #ILLMANORS JUST ANOTHER EXAMPLE OF CAMERON'S BROKEN BRITAIN
This links to the music video, and the Ted X

- #ILLMANORS, SOCIETY REBELLING BACK AT BROKEN BRITAIN, @4PLANBThis links to the TedX talk, where Plan B justifies the youth in society's rebelling. This appeals to the audience of a higher band, so A, B. C1 and possibly C2 - purely because this is trying to justify why the youths behave in the way they do.

- WHY ARE THE RICH GETTING RICHER AND THE POOR GETTING POORER. PFFT TO THE GOVERNMENT.THE OLYMPICS.WILL DESTROY LONDON #ILLMANORSthis links to the music video, as this is one of the themes in the video. In my opinion this would appeal to those from the demographics of C2, D, and E - because these are most likely those who dont have as much money as those in the group A, B and C1.

- THE RECESSION IS A WORLD SCHEME TO KEEP THE POOR, POOR. THE RICH OF THIS WORD HAVE NEVER BEING RICHER. #ILLMANORS
This tweet suggests that similar to the music video, the system are purposefully making the poor poorer.

#ILLMANORS INCLUSION NOT EXCLUSION.
The ill-manors music video is about how the society in general don't accept the youth's and they are excluded, thus this tweet links in with the concept of including the youth. not excluding them!

Section B practice

Many of the platforms for ill manors use a variety of similar colours in both the Broadcast as well as e-media. these colours are grey, black, white for the font and red to give a edgy and gorey look. Audiences are able to recognise illmanors faster, and synergy is created due to to promotion of one product, in different platforms.Brand identity of the film, as well as Plan B is created.

''Medhurst's stereotypes is a shorthand for communication'' is a theory that can be linked with this because the similarities of the colour and the font, are used in order to communicate with the audience. connotations of colours such as red and black, are danger, and death, therefore deliberately using these gorey colours allows target audience, i.e young fans who are more likely to be into this genre to be attracted to the film. In addition, the colours straight away create enigma and action codes as Barthes theory says, this is due to the fact that the audience begin to believe that there will be action associated to this movie, and will want to know more of the narrative, as the colours are very mysterious, and the colour red connotates blood, meaning that the enigma codes will be created as the audience will know there is more 'danger' in the story, which there is.

Ill Manors & Plan B - Facebook & Twitter Research & Analysis

- Facebook & Twitter posts 

- Upload screenshots

- Analyse the techniques used to promote the film
- Minimum of ten screenshots
Facebook:

1.)

2&3.)

4.) 

5.)

6.)

7.)

8.)

9.) 

10.) 

 1.) Twitter image choice and font: background is an image used on the DVD, and many posters, this is increases recgnition, of the movie, almost forcing the audience to be interested. In addition the display picture is the name of movie - making it clear WHAT it is, also its in the same font as it appears 'everywhere' (i.e. DVD, poster, youtube, trailers) and thesame colour increasing recognition overall, meaning that audience will be more likely to be attracted to the movie and watch it.

2&3.) Brit Awards : well known award, and if Ill Manors are nominated to it, it gives the compliments and boasting about it authenticity, meaning that followers/likers, will be more likely to watch the movie.

4.) The british independant film awards: this is also a well knows award similar to the Brits, and definately enforces and proves that Ill Manors is a good film, and the Actors , such as Rizwan Ahmed, and album have also been worth nominations.

5.) Winners of Q Awards: This is promoting the film, as it shows that Ill Manors were not only able to be noominated, they were able to beat many others and make their way at the top - first and award winners, wining awards will make many want to watch the movie as if its winning awards it MUST be good! 

6.) Revolver Entertainment Recommending like: Under this post, there is important information on revolver entertainment, liker will read this information, and know that Ill Manors is from a good production company, and will therefore want to watch the movie Ill Manors.

7.) Discounted DVD : Deducting the price, will attract many people as it enables them to pay less for the DVD, this will attract new people to buy as this has been re-tweeted as well as the current Plan B fans, to by a DVD copy as it's cheaper, even if they already have it downloaded(for example.)

8.) Various methods of purchasing & poster with quotes: This allows consumers flexibility of buying, i.e. they can download the movie, or buy it on line as a physical DVD copy, or visit stores to buy it, this makes them More likely to buy the movie. 

9.) Meet & Greet with Plan B & Cast : Plan B fans will want to meet him, and as they meet him, they will also meet the rest of the cast, and this will make them feel more personal to the movie.

10.) Re-tweeting customer/fans: This allows followers to know that people are buying the DVD, and will lead to convincing others to buying the DVD too. 

GTA Practice Exam Paper

L

Media Representations

Media Forms 

Media Audience

               Media Institution 

Print platform: advertising

Find at least three different print examples (adverts, DVD packaging etc.) for Ill Manors. Post the images up on your blog and answer the following questions for each text:

1)

2)

3)

What are the key conventions that help you identify the print text?

The writing stands out and is all in the same font. There's is a slogan such as from the DVD cover ‘from the explosive star of the Sweeney’ which is something to draw the reader in. The main image, is bigger than the rest and is what the audience are naturally able to notice first, the images mainly signify something and reflect on the storyline of ill manors, for example in the print texts Rizwan Ahmed is shown holding a gun. The main title of the film is shown with a contrasting colour, and is the second most standing out thing  out thing on the cover apart from the image. Brief information about the movie itself or even quotes from other sources to describe it are key conventions of a poster, or DVD cover, and these are included, for example ''Excellent!'' & ''I recommend everyone seeing it''. 

What design features help identify the Ill Manors brand? 

Plan B or 'Ben Drew's name have been used as a logo, to promote him as a brand too. The setting on the posters is mainly estates in London, the effects are black and white, with red highlights in some cases, the black and white effects represent the dark and miserable atmosphere of these locations, and the highlight type brighter colour used - red, is used as it connote blood, building identification for ill manors as a brand further. The characters have also helped the audience identify the brand of ill manors, as Rizwan Ahmed and Plan B shown above are both involved in negative roles, as Rizwan Ahmed is shown to be confident with holding a gun, and Plan B is shown smoking.

What examples of synergy can you find with the broadcast platform or other print examples?

Plan B's 'Original soundtrack' has been promoted, so Plan B is able to get the public aware of not only his movie, but the narrative soundtrack too which was created by him. In addition Revolver Entertainment's logo is shown on the DVD, so audience are able to recognize Ill Manors with this company too. 

Plan B Print Texts: Interviews

PRINT (NEWS and MAGAZINE) INTERVIEWS

Men’s Health interview

Q Magazine interview

Guardian interview

Shortlist interview

For each text, identify the target audience (demographics/psychographics). How is it attracted?

Then answer the following questions...

Why is this platform being used?
Do the articles do more than entertain? How?
Does this platform allow the audience to participate/contribute?
What codes/conventions of print interviews are apparent in the examples?
How is narrative used to tell a story in each text?

Men’s Health interview
Men's health has been used in order to appeal to men, in order to show the fitness changes in Plan B's life. It is a way of showing that Plan B has done more than just produce a film.
This article is able to inform as well as entertain the audience on Plan B's lifestyle as well as his views, for example 'Some people are overweight and it suits them'. This enforces his view onto the audience, similar to the two step flow theory, where Plan B has been shown as the influential leader
The audience are able to participate and contribute to the article as they are able to 'join' the post via social media sites, such as Twitter, Facebook and Email, in addition there are competitions that audience can take part in.
The layout of the question and answers are typical of its kind as the question is in bold followed by quotation marks for Ben drew's answers. 

Narrative is used in the men's health interview to tell a story as the story starts link's with Todorov's theory of having an equilibrium as Ben Drew discusses the riots, and tries to make it look positive, this is maintained, till near the end where he discusses the fact that his suits had to be given away to his 'fat friends', and this was the disequilibrium, followed by him being relieved overall that he has lost work - meaning there was finally harmony again, this is the new equilibrium.   

Q Magazine interview
The platform is being used in order to reach a wide audience and target specific people.Using psychographics the target audience would be mainstreamers because Q music targets a wide stream audience with similar interests. The article entertains as well as showing the audience Plan B's live reaction to his music award through a video interview. The page allows viewers to post a comment at the bottom of the page, therefore participating and sharing thoughts on the subject. The video shows an interviewee who is standing on the left hand side and Plan B being interviewed. This makes it obvious that it's an interview. The narrative tells the audience about Plan B's reaction to his music award as well as showing footage live from the event.

Guardian interview

 Mainstreamers have been targetted because Guardian is a widely read newspaper by a mass audience. The demographic target audience for this interview is a C-A audience as it uses formal language and The Guardian newspaper targets this specific audience.The Guardian is used for the Plan B interview to target audiences that it might not always appeal to. This newspaper targets a middle class older audience, however Plan B himself appeals to a younger audience. Therefore by appealing to a new audience, Plan B is possibly gaining more fans by making people aware of what he is doing and is used as a form of promotion for Ill Manors. The article entertains as well as informs as it gives information of Plan B's Ill Manors and includes names of the cast members etc. The journalist also writes about Plan B's background history, which is expected in a print interview. Narrative is used to describe background information on Plan B and also tells the story of how he came about making his film, Ill Manors.

The bottom of the page allows readers to leave and share comments of their thoughts on the article. The interview includes quotes from Plan B and also information on his film. 

Shortlist interview
 In terms of psychographics, the target audience would be Mainstreamers as shortlist.com targets a wide stream audience with similar interests. This interview targets a C2-E demographic audience as it uses informal and possibly offensive language to some audiences. This platform is being used to reach a wide and specific target audience who have an interest in Plan B. The article entertains and lets the reader know more about Plan B as a person as his answers reveal his type of personality. There is a place for audiences to comment on the article at the bottom of the page where it clearly states 'add a comment', encouraging people to interact with the article. The article is set out as a question and answer layout, making the print apparent that it is an interview. Narrative is used to tell the story behind Plan B's reasoning to make his song, Ill Manors and his intentions behind it.