Radio 1: Plan B Interview With Fearne Cotton (notes)

http://www.bbc.co.uk/programmes/p00pvgb9

• Ben Drew keeps values consistent 
• Celebrity attitude as he repeats what he says everywhere, for example his Ted X talk, Jonathan Ross show ect. 
• Educate, inform, entertain, this is what the show does, as BBC is a PBC 
• Creative Process 
• Synergy- single/ soundtrack/ album/ film 
• Plan B Promotion 
• Niche audience - Radio Playlist more specific to the niche audience, therefore attracts. 
• Interactivity