Thursday 28 November 2013

MEST2: RESEARCH & PLANNING (Existing Product Research & Institution Research)

Existing product research

Find five programmes similar to the idea or genre you plan to work with. Remember the E4 target audience specified in the brief.

http://www.channel4.com/programmes/my-mad-fat-diary/episode-guide
http://www.channel4.com/programmes/ugly-betty
http://www.channel4.com/programmes/90210
http://www.channel4.com/programmes/youngers
http://www.channel4.com/programmes/hollyoaks

Write an analysis of the two-minute opening sequence to each TV programme you research using the aspects of film language you have learned
(
camera work, editing, sound, mise-en-scene)
also research the target audience for each show and write about why the show would appeal to that audience.

My Mad Fat Diaries



Camera Work
Rae, the main character is introduced using a medium shot, which is taken as a reflection of her in the mirror. The shot is followed by a long shot, in order to show her physical appearance which will be the main ‘’issue’’ for her during the series. She is later shown mostly in medium shots, that are low angled, this is done in order to make her look ''bigger'' than she is - so the title is able to be further justified. 

Editing
The editor has used mainly straight cuts as a transition to the next shot. Continuity editing has been used in order to make the production look logical, this was done when the mini house door is shown, followed by a straight cut in a room - this allows the audience to feel that the current scene of the house party, is happening inside the door Rae has just entered.
Sound
To start off with there is non-digetic sound in the episode and there is music playing in the background, as well as the voice over of the main character - Rae, introducing herself and life. The voice-over remains throughout the trailer, however the music later changes to be digetic when the youths are shown at house party talking and using the gambling machine. the ringing from the gambling machine as almost like a 'wake up' siren for the audience, allowing them to understand that future episodes will mean that her life will be better than it currently is, or will surely have some form of a change now that she's left the ''mad house''.  


Mise En Scene
The first 5 seconds of the production is shown in Rae's bedroom. She holds her diary as a prop and is shown wearing a loose blue top, and light yellow trousers, that is covered with her having a white with stripes bath gown on top.
She has her hair natural looking, and it is black with a middle-parting.
she is stood with a straight face and her back is slouched with her looking at herself in the mirror nonchalantly. Her room isn't very bright, however she has been 'highlighted' using the key light from above in order to show Rae's features properly. Filler lights have also been used in order to soften any shadow to make the room she's in look more realistic, therefore the lighting was high-key.  The setting, lighting, costumers, facial expressions and body language as well as position of the main character allows the creator to portray the image of Rae having lack of self esteem as well as being dull, simple and not caring about how she looks and who she is, or even being helpless and hopeless about who she is.  


Ugly Betty


Camera Work
The main character, Betty is shown in a close up, from a low angle, so more of her face and the setting of the scene is shown. Betty has mostly been shown in a medium shot or close up in order to have her as the person who is closest to the camera so the audience are able to identify with her and sympathize with her the most. 

Editing
To start with the editors have not used many cuts in the episode as there are a total of 3 cuts within the first 35 seconds. all of the transitions are straight cuts in order to make the audience not be able to notice them. Moving on to the next 35 seconds, the action builds leading to more cuts as Betty is now in a conversation - there are 7 cuts in this time, this is done in order to show that the scene is now moving faster and that there is now more going on.    


Sound
Throughout the first 2 minutes of the episode there has been various sounds that have contributed to the production. In the beginning there is non digetic music that is also parallel, because it is soft music that goes with the exquisite setting. Later in the two minutes analysed, digetic sound - which was dialogue of Betty talking to others had been introduced, this dialogue was added with the non-digetic music that had been playing until the next scene, however the sound of the music was lowered as dialogue took place.


Mise En Scene
The scene has been set in a hotel-like building. The scene is shown to be brightly lit, therefore it is high-key lighting in order to give the audience more of a natural feel of the environment the scene has been set in. Betty is dressed in a red checkered blazer on top of a green old fashioned frilled shirt, complemented with a matching knee length skirt, she has a front fringe, braces and red oval shaped glasses. The colors she wears and the style of clothing was used in order to show she isn't very in-trend, and looks like a stereotypical book worm. 


Youngers


Camera Work 
The episode starts with a close up a microphone being plugged to a standing microphone holder, this is followed by a big close ups of one of the main character's lips with the microphone. Then there is a close up of another main character - who is recording the sound-track, as he kisses his crucifix necklace. The other character is then shows in a big close up as his lips move because he is rapping into the microphone.  The character rapping is then shown in a medium shot as he is rapping, this is done from a low angle to show he is superior in the moment. Yemi, the recorder's mum later walks in and is shown in a medium/long shot and is also shot from a low angle from where Yemi is sat, in order to make the audience aware that his mum plays a big role in what he does. Later a point of view shot is used from Yemi's view to look at Jays(the boy rapping) expressions, this allows the audience to understand that Yemi looks upto Jay, and his expressions and thoughts matter to Yemi - and he will be influenced by Jay. 

Editing

There are seven cuts shown in the first 20 seconds of the episode, showing that the show has started off fast. The style of editing used is continuity editing, as all of the shots are placed and edited logically, so the audience are able to make sense of the scenes and shots. For example, showing an estate, then showing Jay's girlfriend room straight after, allowing the audience to know that the room is inside the estate shown in the previous shot. 

Sound
To start the episode there is no sound that is very loud, the first sound the audience hear is of the microphone clicking onto the holder, this sound is digetic because the characters can hear it too. After this, 6 seconds in - the music for the rap track is played by Yemi after we hear him kiss his crucifix necklace. The rap music is then merged with dialoge, which is Jay rapping. The music and dialogue are parallel, because the music is fast and steady, as the lyrics of the rap.The music is then interrupted by Yemi's mum knocing which was digetic. As she knocked, Yemi switched the music off, and Jay stopped rapping - this was because there was now a conversation (dialogue), which was between Yemi, his mum and Jay.  

Mise En Scene
The episode starts off as the setting being in Yemi's bedroom, which he has transformed into his own studio using props such as a laptop, microphone and micro phone holder as well as headphones. The lighting is high-key lighting, although the room isn't very bright, it is dimly lit, and there is key lighting on props such as the microphone and the faces of the two characters, in order to introduce the characters properly.
The two main characters are shown to be different from each other due to their clothing as Jay (the rapper) wears a blue jumper with a orange coloured imagine on it, which is very ''street and youth like'', however his clothing is then contrasted by his friend Yemi(producer/recorder), who wears a light denim full sleeved shirt that has been buttoned up, showing he is more of a smart looking guy. Furthermore their jewellery is very different too, because Jay is shown wearing a thick silver snake chain, give him more of a rebellious look, on the other hand Yemi wears a thin long silver chain, with a crucifix pendant, that he kisses, showing the audience he is someone who possibly believes in God more - and this can be seen as a positive in him, as most people do believe in God.  Yemi's mother also wears a floral teal colored top with a rust colored cardigan, the colors she wear aren't very bright and she looks modest, showing the mother is down to earth and possibly doesn't like to show off, she has her hair tied up and no makeup, suggesting she plays a traditional house wife role allowing the audience to understand that Yemi's family are traditional and simple. 




2Broke Girls
Camera Work
Firstly a medium shot is used in order to introduce the characters. The creator had made sure that the audience become most identified with one of the main characters before anyone therefore showed half of the chef's body ringing the bell in a medium shot. There other 'half' that didn't have the chef in it, was where the main character, the waitress came and stood, allowing the audience to get a medium shot view of her. The waitress is then mainly shown in a medium/long shot, so the audience are able to make more of a clear judgement on what she is like. Furthermore, a long shot with the camera panning was shown of her going from the kitchen window to the customer's table, this allowed the audience to get a better view of the setting.

Editing
All of the transitions used in the first two minutes of the first episode of two broke girls were straight cuts. these were used in order to give un-noticeable transitions.
During conversations the number of transitions were increased, as the camera was constantly shown to be filming each character, this added to the comedy of the scene, as the expressions and reactions of each character were shown. 


Sound
The first sound the audience hear is the sound of the bell that the chef rings. This is followed by dialogue between the waitress and the chef, both of these sounds are digetic. There was other digetic sounds included in the two minutes analysed this is of the people eating and talking in the background. Sounds of 'fake laughter' had been included at the times of any comedy scenes, such as after the conversation of her with the customer's - this is to encourage the audience to laugh, the sound is non-digetic.  

Mise En Scene
The episode is set in a restaurant, this will be the main setting for all of the episodes. The props used to show the audience that the setting is in a restaurant before they saw the entire setting was done by the use of the food with plates, and ringing bell - which indicated the kitchen of a restaurant. The scene was brightly lit, it looked like a natural looking - typical restaurant. The waitress had worn a mustard waitress dress with red stripes, this matched the seating in the restaurant - identifying the waitress with the restaurant further. The chef had worn a white vest and a hat showing that the restaurant isn't of a very high standard, and uniform isn't much of an issue as this is a informal 'outfit'. 

Institution research 

The E in E4 stands for entertainment, and it is a daughter channel of channel 4, as it includes all the most popular and entertaining shows from E4. E4 was launched in November 2001, E4's most successful broadcast to date was 9 years after the launch in October 2010, this was due to the first episode of The Inbetweeners had been broadcasted. The target audience for E4 is mainly 15-35, the demographics that this show appeals to is mainly C1-E. E4 cover genres such as family drama, comedy, thriller etc. Shows on E4 that have been most popular are Inbetweeners, which is a comedy and on the first episode E4 had received 3.7 million viewers. In addition, Educating Yorkshire which is a documentary and Hollyoaks and My Mad Fat Diary - which are both drama's. The channel is mainly to entertain and target a younger audience and offer a variety of different TV shows, both american and British, for example the contrast of Misfits, and american drama 90210. 


BBC3 is a channel that mainly broadcasts British programmes, it was launched in 2003.BBC 3 mainly focus on genres including sport, entertainment, comedy, drama, children ect. They have many programmes that have been popular, some of which where Family Guy and Russel Howards' good news - which are both comedies. and Doctor Who, which is a drama. The channel attracts 16-34's which is a similar age group to the audience of E4. Also BBC3 mainly apeals to those from a employment grade C1-E. In the past BBC3 have won 7 bafta awards, 15 television society awards, 5 British comedy awards and many others.

Monday 18 November 2013

Evaluation Of preliminary exercise (Mr.H)


Task: 

Clear reference to the bried, your planning process, how your storyboard/shot list helped create the final product and what you would do differently next time in terms of pre-production
needs to be a minimum of 500 words
Detailed analysis of the strengths and weaknesses of your film
Confident use of media language, particularly film language, showing clear understanding of the key concepts of Media Studies (MIGRAIN)
Evaluation: 


In order to start filming and know where to start from in our group of three, which included me Aaron and Vijay, we had decided to create a story board so we know what the preliminary exercise film will actually be about, where it will be set out, and what shots and camera movement types we are considering.








What did we do well? 

Firstly, I think my group did well because we hadn't broken the 180 degree rule as the exercise was filmed over my right shoulder and Aaron's right shoulder. This allowed cameraman Vijay to focus on one side of the room as we had our conversation sitting opposite each other on the common room table.
The exercise was well focused because when Aaron was entering the room, his face became focused slowly as he walked, this showed he is coming closer and therefore was effective, similarly - when I was walking out the same type of blur was used by Vijay whilst filming in order to give the same affect of me getting closer. Furthermore my mobile was also focused as my chat was shown, this wasn't a sudden focused it had focused in slowly, to make the audience wanting to know what the messages will say, and the messages were then focused shortly.
Match on match action shot when opened the door to the room, where I was sitting down waiting for her. We also came up with a short, yet intriguing dialogue to interest the audience within the 40 seconds of filming.
l liked the pace of the our work because it focused well on the actors (Aaron, and I), for example, him walking into the room in the beginning, as well as him then opening the door, then when I walked out the pace of that also fit in accordingly to the mood, as I was slow and then paced up as I saw a friend to show excitement in the end and waved.
There were a few different shot types used, range of different types of shots e.g. long shot when Aaron is walking towards the door, high angle shot when he opens the door, a close up for Aaron's hand just before the match on action, as well as my mobile in order to show the chat on my phone.


What could be improved? 
We thought that two of our transitions were irrelevant and over the top as it was dissolve during a conversation making the exercise seem like it was a dream, and this looked unprofessional, a fade transition should have been used instead.
When the mono pod was used (during the first 10 seconds of the conversation) the shot was wobbly making the work look unprofessional, we could have dealt with this issue by using a tripod or either re-taking until achieve reach a steady shot.


What did we learn? 
Overall working with Vijay and Aaron was a good experience, we learnt many valuable lessons as well as acknowledging what we did well. We will take these on board and continue to do your productions using the preliminary exercise as a guide.

Psychographics questionnaire (MR.B)

http://www.4cs.yr.com/uk/


You are a person of strong ambition and aspiration to succeed, with big ideas and plans for the future. You strive to excel and be recognised for who and what you are.

You care a lot about others’ opinions, and being aware that others judge you by the way you look, you pay a lot of attention to your personal appearance. With excellent social instincts and ability to please, together with a desire for attention, admiration and applause, you make an special effort to be noticed.

Your creativity is expressed in appreciation of beautiful things, comfort, luxury and elegance, and maybe a self-indulgent, extravagant tendency, dreaming of fantastic, exotic faraway places and lifestyles.

You create your own image and persona, imaginative and complex. You are attracted to charisma, sparkle and shine – glittering occasions, people and places. Fashionable and trendy, but also fun and friendly. Dreams do come true! 

Psychographic Group: Suceeders (MR.B)



Myself and Farina had recieved a grade B for the presentation.

WWW: We had engaged our audience and used pictures and presented well overall in order to keep the audience attracted and understanding.

EBI: Make it clearer why they would read a certain type of print, rather than just stating it for example why would they read hello magazine, and not a newspaper.

Media Institution Lesson: NEWS CORPORATION


 Teacher feedback- WWW- · Good starter (true and false) · Good audience engagement · Very well produced slides- colour, images and logo. · Detailed presentation · Excellent plenary

EBI- · Clearer information · Some misinformation (The Times)

 Student feedback-
 WWW- The majority of students took part during the starter and also the plenary, me and Vinesh tried to ask students who were more quiet then other. Most of the students also took part when asked if Asian channel were part of news crop, many of the student gave reasons of why they felt it was or wasn't. As I and Vinesh ended the presentation we felt that many students had learnt something new and something that they would remember, due the detail used in the slides and also due to humour and the manner we had presented in i.e taking turns, slide by slides and including colour and animation/effects.


EBI-I felt that some students had said more than other, also a piece of information was incorrect. Slides needed to have a clearer layout, but also contain less information and allowed me and Vinesh to elaborate on.

Monday 4 November 2013

Film Language Test Feedback

Mr Halsey's feedback

WWW: Mise en Scene and sound are strong answers, plenty of media language was used.

EBI: Watch the clip very carefully : 
            - There were only two characters
            - Make detailed notes, as it will help write up
            - Camerawork and ediing are weaknesses

My Feedback


WWW: Good notes were made on Mise en Scene, I revised well for sound (and found it easier)
EBI: more notes were taken and more revision was done.