2. How are texts in the three platforms constructed?

Slide2: How are texts in the three platforms constructed? : IRON MAN 3

Print
A review of the film is available on Empire's exclusive interview with Ben Kingsley and Robert Downey Jr, followed by a Chinese trailer of iron man 3.

Denofgeek also offer an interview with Shane Black, the director on the direction of Iron Man 3, along with some exclusive pictures of behind the scene in Iron Man 3 as well as other productions of his such as Kiss Kiss Bang Bang.

Broadcast
Using Broadcast Iron Man 3 & Audi which is a well known car company have promoted each other, clips from the film have been used in order to promote the movie, with the ending shown with character Tony Stark commuting in Audi's E-Tron  - this clip ends with Audi's logo, however makes the audience aware of the Iron Man 3's release date, in just 30 seconds. a link to Iron Man's 

E-Media
On Iron Man's Facebook page many offers are included, in order to attract the audience in further, for example nomination information, pictures of behind the scene and any major interview links, news links and links to Marvel's Iron Man 3 official website are included with nearly every post.

• What are the similarities?

The same pictures have been used across the platforms such as the one where half of IRON MAN’s face is shown. This adds some realism to the movie, and allows any new audiences to understand that a award winning actor is playing main role in the movie, which is a method of attracting the audience. Links to Marvel and Iron Man 3 official website are mentioned, creating synergy. 

Social media links have been included on YouTube(E-Media) clips to promote other E-Media, i.e. Marvel's Iron Man Facebook and Twitter page, as well as Facebook being promoted on via Broadcast, as the first advert released on TV (super-bowl - NBS), had a the Facebook page name mentioned. Links to the webpages are also available on newspaper articles as shown below 
In addition, the release date of the movie has been shown in all of the platforms, including TV adverts, interviews and Facebook/Twitter pages. 

• What are the differences?
  -E-media is mainly targeting the younger audiences, i.e. 12+ - as they are the main consumers of the internet (e-media) and social media. Some TV adverts are promoting Iron Man 3 differently, by the use of product placement, with car companies, such as Audi, on the other hand, some just promote purely the movie with some synergy of social networks, such as the very first TV advert which was shown during Super-bowl, this only mentioned the Facebook page and release date. 

1. Film Media in context

Cross Media Case Study Questions

How does the industry promote the film to audiences using:
Print media? Iron Man 3 posters had been used on many Billboards Globally, including Hong Kong, obviously USA as well as the UK. 


















Broadcast media (TV/Radio/DVD)? Front Rows BBC 4 Radio show for books, musics, performance: http://www.bbc.co.uk/programmes/b01s0df2 - this gives information on the movie to the audience, allowing them to be enticed into watching it.

There were many Q&A articles involving Robert himself on BBC, and radio times, which included a trailer at the end, leading to consumers being able to watch the trailer and potentially be more interested. 

• E-Media? They are promoting on twitter using their hash-tag and by offering competitions and prized to entice their audience.
• Using Facebook they have created their own page in which they have ____ likes on
• YouTube trailers and interviews are present, in order to promote the movie further and allow the audience to build relation with characters. Many interviews which fans would follow have been posted on YouTube. A prime example of this is shown below, where Emmy winner Jake Hamilton sits down with the stars of IRON MAN 3 -- Robert Downey Jr, Gwyneth Paltrow, Ben Kingsley, Don Cheadle, Guy Pearce and Rebecca Hall - you-tube exclusive.
  
  
  
• -Games App - Available App Store & Android, people will play these games, and it is ratr 4.5 stars, meaning more people will play this game. this increases brand recognition of Iron Man as a whole, leading to people being more familiar and attached with the brand, thus wanting to watch the movie
• 

  

Now look at each platform individually:

• What are the key issues and changes taking place in each platform?
• Print Media is not instant and free like E-Media Print media not being free means that people are less likely to buy print like magazines, in addition, it isn't instantly updated like e-media, one will need to buy/own another copy i.e.. new addition. this will mean that those who are able to be targeted via e-media will be the main people who recognize iron man 3.
• TV is becoming less dictated by scheduling (Sky+), more and more specialist channels, competition from the likes of You Tube This means people are able to easily forward adverts, trailers and anything in-between the show, this means that an Iron Man 3 Advert, that has been paid for by the institution has not been viewed by as many possible viewers, meaning that it may not be worth it if the TV scheduling is available to all - as the majority will skip advertisements.
• E-Media is hard to police (piracy); people are bombarded with information; social networking and increasing audience participation (user generated content) This means that any negative feedback can almost instantly be shared with others, and this can lead to the movie or associated companies or people, such as the stars, get bad publicity.

How is each platform responding and adapting to these issues and changes? Technology is increasing in the generation overall thus billboards and other print media, are being used to promote on a smaller scale, in comparison to e-media. However similar things on the movie are promoted, e.g. release date and starring characters however the E-Media uses other resources, i.e. social networking sites e.g. Facebook and Twitter, whereas the print which is decreasing is more traditional. E-media is free for audiences and sometimes for institutions too, therefore it is a win win, in addition some e-media is more easily accessible than print such as magazines, as they would just need to follow/like a Facebook or twitter page in order to get updates, on the other hand via the magazine they'll have to buy it, and get bombarded with Iron Man 3 information.

Ill Manors: e-media questions

Ill Manors Twitter feed

1. How does the ill manors twitter feed use the ill manors brand to promote the film

The prices to buy ill manors on dvd and blu-ray are stated in many tweets, as well as positive fan reviews, in order to promote to show the followers who have not seen the movie, that it is worth watching. First hand responses gives all the noise on the ILL MANORS page some authenticity, as it does have realism to it.  Secondly, competitions and campaigns, such as 'Tag London Campaign' are used to help promote the brand of  ill manors, this also allows followers to be more involved in the brand and movie, which is more lilkely to increase their overall attraction to ILLmanors. Furthermore, adding to the authenticity, the twitter feed also announces to its audiences any success/achievements of ill manors & Plan B through the use of award nominations such as Brit Awards and awards wons, such as the Q Award.


2. What hashtags are used on the ill manors twitter feed
#illmanors
#playingwithfire (name of song - synergy of allbum)
#Qawards (synergy - he won the award )

3. Find three celebrities the Ill Manors Twitter feed re-tweeted to promote the film and explain how they appeal to the Ill Manors target audience 

Director: Plan B, those who follow Plan B may not know about his new film and therefore a retweet by the ill manors twitter page may promote watching of the film to these followers. Plan Bs followers consist mainly of commoners, dominantly female, and although this isn't the target audience, many of them being fans of Plan B and being into his album of IllManors, will allow the movie to appeal to them too, as the soundtrack is made by Plan B himself. 

Cast member: Chris from the movie, retweeting a tweet helps to promote the movie, and the characters, as well as allowing the audience to get to know the illmanors crew, so they feel more personal to the movie -leading to them being attracted to watching it. Chris' existing followers and fans, will also see Chris' contribution to thee movie, i.e. his retweeing and praising and may be attracted to the movie, this links to the two step flow model, as Chris can be seen as the 'influencing' one - an opinion leader.His fans and followers are most likely to be of a younger age, and will mainly belong to the mainstreamer physcographics, from the demographics C2 - E, and this is the target audience for IllManors, thus if these people are attracted due to Chris, IllManors potentially will have increased viewers.

Production: Revolver UK - this appeals to the ill manors audience as it helps to identify that this due to its low budget is not a rubbish film but has had some reputable backing by larger production companies ( cross company promotion = synergy )


4. How has the Ill Manors Twitter feed used pictures to help promote the film?

The background is completely comprised of a massive ill manors movie promotional poster which has rating and quotes incorporated in it. This is 'in your face' promotion of the film as the viewer will be directly presented with the poster which may alter their decision to go watch the movie.
The ill manors ident/ logo is used to help represent/ highlight brand identity which in turn coupled with the other pictures on the twitter feed helps to promote it.

5. How was the Ill Manors Twitter feed used to specifically promote the release of the film (May/June 2012) and the release on DVD (October 2012)? Choose three tweets for each and explain how they effectively promote the film.
dvd release : retweet of fan picture of the dvd allows viewer to acknowledge the fact it is available and that it may be popular as people have already began buying it , however they do not know whether people have 'flocked' to buy it.
Film release ;pictures posted on the page show fans with plan b and poster of the film promoting the release date
Film release : picture of the premier again promote the film to viewers

Ill Manors on Instagram

How has Ill Manors used the Instagram platform to promote Ill Manors?

Choose three particular images/posts and explain why they are effective in promoting the film.
Instagram has been used, as Illmanors will be able to pass on short snappy messages to the audience, with the use of images, which are more attractive, as well as hashtags, which is very in-trend.They have decided to post pictures related in a way to IllManors. The movie is also less subtly promoted, by the use of uploading pictures of the movie's poster and the release dates for the Illmanors DVD & album.

What hashtags are used on Instagram to promote the film? Is there consistency in branding/hashtags across social media? Why is this important?
#ILLMANORS is the only hashtag that has been used by Illmanor's/PlanB's instagram. This hashtag is used across all of the social media, as the tweets, facebook posts, as well as numerous youtube videos, include this hashtag, a prime example of this being used is in the tweet on the release date, or even the 'Tag London' promotion video. Not only has this hashtag been used by Illmanors, but also they promote the audience to participate in hashtag-ing #ILLMANORS, as they write their comments for the 'Tag london campaign'. Hashtags are incredibly mainstream on Instgram, as well as other social media site. On instagram, others users are able to click on the hashtags & view other posts associated with the hashtags. This directly shows others more about ILLmanors, and them seeing the hashtag, along with Plan B, increases brand recognition, of both Plan B & IllManors as a movie.

Find three images on Instagram tagged with Ill Manors that relate to other texts you have studied across the three platforms (such as the music video, TEDx lecture or a print interview). Explain the synergy between the texts.

YouTube - planbuk channel

How was the planbuk YouTube channel used to promote the Ill Manors film?

3 ill manors teaser videos are shown, as well as interviews and other links to the 'illmanors' page.

In addition, the illmanors poster is used as a headache, so the movie branded is promoted and directly recognized and linked with plan B.

Find examples of synergy or cross-promotion between the planbuk YouTube channel and other media texts you have studied as part of the case study. Explain how they both promote the film and appeal to the Ill Manors target audience.

''The Defamation Of Strickland Banks, is available to buy in the UK for only £4.99''

Tag London has also been promoted on the youtube page, as well as facebook & Twitter. Ill manors is the hashtag that is being asked to the audiecne to tag as they write their comments, this means that both twitter and youtube are promoting ''illmanors'' as a music album & movie.

What links to other social networking sites can you find on the planbuk channel homepage?

Facebook: http://www.facebook.com/planbmusic

Twitter: http://www.twitter.com/4planb

Site: http://www.time4planb.co.uk

Soundcloud: http://soundcloud.com/time4planb

Ill Manors Facebook page

How many 'likes' has the Ill Manors film page had?

30,113 likes 
What is the top of the page promoting?

The top of the page has a cover photo that promotes the fact that Ill Manors is now available to buy on DVD or Blu-Ray. The banner is the first thing someone sees when they go on someone's profile, this promotes the movie and is a good method

Choose five of the posts on the page's wall, screen-grab them and explain how they appeal to the Ill Manor's target audience.
-------

Find three examples of synergy with other platforms (links to broadcast clips or newspaper/magazine articles). Explain how each one promotes the film.

Find three examples on the Facebook wall of opportunities for user generated content or audience interaction (e.g. a question that invites people to comment or a competition to enter).

Find three examples of the Facebook page cross-promoting the soundtrack or DVD release.

Find the Twitter graffiti campaign link on the Facebook wall and screengrab it.

How did the institution use the Facebook page to promote the film's release in May/June 2012?

Section B: blockbuster movie ideas

Noah : Opens: 28/3 - Budget: $130M 

RoboCop : Opens: 2/12 - Budget: $110M

Iron Man 3: released : 04/14 - Budget: $200M

Ill Manors: Tag London campaign

Read about the Ill Manors Tag London campaign on Musically - a music industry website - and the Think With Google Creative Sandbox page. The original website for the campaign is here.

A selection of the tweets that were beamed across London include:

#ILLMANORS #IGNORINGTHEPROBLEM DOES NOT SOLVE IT? #INSPIREKIDS DON'T PUT THEM DOWN? #SOCIALCHANGECOMESTHROUGHACTION NOT INACTION? @4PLANB

#ILLMANORS THE WORSHIP AND MONEY MERGED ALL COLOURS AND CREED, INTO ONE TRUE RELIGION THAT WAS DRIVEN BY GREED @4PLANB

@ILLMANORS #ILLMANORS OLYMPICS GONNA LEAVE US WITH A LARGE BILL A LARGE VENUE THAT WILL CLOSE BY THE NXT PROJECT AND IS A TERRORISTS WISH,

#ILLMANORS JUST ANOTHER EXAMPLE OF CAMERON'S BROKEN BRITAIN

#ILLMANORS, SOCIETY REBELLING BACK AT BROKEN BRITAIN, @4PLANB

WHY ARE THE RICH GETTING RICHER AND THE POOR GETTING POORER. PFFT TO THE GOVERNMENT.THE OLYMPICS.WILL DESTROY LONDON #ILLMANORS

#ILLMANORS INCLUSION NOT EXCLUSION.

THE RECESSION IS A WORLD SCHEME TO KEEP THE POOR, POOR. THE RICH OF THIS WORD HAVE NEVER BEING RICHER. #ILLMANORS

SOUNDS LIKE THE TRUTH #ILLMANORS

@4PLANB MONEY & LOVE CAN LIFT A PEOPLE UP. IT’S NOT A RACE, WHEN WE’RE ALL FROM ONE PLACE. HOW WILL YOU APPLY YOURSELF? #ILLMANORS #ITSDEEP

AND BY THAT I MEAN, IF YOU WANT SOMETHING TO CHANGE YOU HAVE TO START WITH THE MORAL HIGH GROUND AND NEVER GIVE IN. #ILLMANORS

ON PRINCIPLE, WHAT'S THE DIFFERENCE BETWEEN A TEENAGER LOOTING TRAINERS AND A POLITICIAN STEALING THOUSANDS IN EXPENSES? #ILLMANORS

LONDON IS CALLING, THE CITY IS CRUMBLING #ILLMANORS.

PLAN B'S #ILLMANORS MOVEMENT IS SICK, GET INVOLVED

#ILLMANORS YOU CAN'T EAT MONEY...BUT YOU CAN EAT THE RICH

Now answer the following questions:

1. Summarise the Ill Manors Tag London campaign in 100 of your own words.
   All these tweets are agreeing with the values shown through either ill manors, or plan b, and his music. Tweeters seem to be frustrated about the system, and believe that the current politicians aren't helping Britain grow, but making it worse. Overall they have the values that the rich are getting richer, and not giving enough to those who are poor. These individuals and Plan B are giving reasons for why many youths wish to disobey the rules, and this is mainly because they are fed up of being excluded, leading to being anti-social. In addition they think that the recession is a scam done by the world in order to keep the poor remaining poor – they believe life revolves around money & love.
2. How does the Ill Manors Tag London campaign help to promote the film?
   The hash tag that was meant to be used by the audience was #IllManors, this is the name of the film, therefore on every tweet that had mentioned this hashtag, recognition for the movie was raised, therefore promoting the film.
   
   
3. What links are there between the Tag London campaign and other texts you have studied as part of the Ill Manors case study?
   

   Many of plan B's value remain the same throughout all of his texts. Firstly the fact that the youth's are reacting to the fact that they are excluded from the society, secondly the system aren't trying hard enough to make the youth useful and the media are always labelling the youth as 'scum', to make them look bad, and re-enforce horrible stereotypes f them, this also links to the hypodermic needle model, as the media, such as newspapers like The Sun, are influencing the thoughts of the public deliberately. 
   
   
4. Why might user-generated campaigns like this be more successful than traditional media campaigns?
   This is done using E-media - a social network which is now widely known and used, in specific by the younger generation, and since the target audience are those of a younger age, i.e. 15-24, doing this is better than billboards and TV Adverts for example. In addition, this allows audience/potential audiences to interact with the production and give their views and have their voice heard.
   
   
   
   
5. Choose five of the tweets above and for each one write what target audience the tweet could appeal to (demographics/psychographics) and then link the tweet to one other media text you have studied as part of the Ill Manors case study (Ted x lecture, music video etc.) Justify your link for each tweet using examples from the film/promotional material.

- #ILLMANORS JUST ANOTHER EXAMPLE OF CAMERON'S BROKEN BRITAIN
This links to the music video, and the Ted X

- #ILLMANORS, SOCIETY REBELLING BACK AT BROKEN BRITAIN, @4PLANBThis links to the TedX talk, where Plan B justifies the youth in society's rebelling. This appeals to the audience of a higher band, so A, B. C1 and possibly C2 - purely because this is trying to justify why the youths behave in the way they do.

- WHY ARE THE RICH GETTING RICHER AND THE POOR GETTING POORER. PFFT TO THE GOVERNMENT.THE OLYMPICS.WILL DESTROY LONDON #ILLMANORSthis links to the music video, as this is one of the themes in the video. In my opinion this would appeal to those from the demographics of C2, D, and E - because these are most likely those who dont have as much money as those in the group A, B and C1.

- THE RECESSION IS A WORLD SCHEME TO KEEP THE POOR, POOR. THE RICH OF THIS WORD HAVE NEVER BEING RICHER. #ILLMANORS
This tweet suggests that similar to the music video, the system are purposefully making the poor poorer.

#ILLMANORS INCLUSION NOT EXCLUSION.
The ill-manors music video is about how the society in general don't accept the youth's and they are excluded, thus this tweet links in with the concept of including the youth. not excluding them!

Section B practice

Many of the platforms for ill manors use a variety of similar colours in both the Broadcast as well as e-media. these colours are grey, black, white for the font and red to give a edgy and gorey look. Audiences are able to recognise illmanors faster, and synergy is created due to to promotion of one product, in different platforms.Brand identity of the film, as well as Plan B is created.

''Medhurst's stereotypes is a shorthand for communication'' is a theory that can be linked with this because the similarities of the colour and the font, are used in order to communicate with the audience. connotations of colours such as red and black, are danger, and death, therefore deliberately using these gorey colours allows target audience, i.e young fans who are more likely to be into this genre to be attracted to the film. In addition, the colours straight away create enigma and action codes as Barthes theory says, this is due to the fact that the audience begin to believe that there will be action associated to this movie, and will want to know more of the narrative, as the colours are very mysterious, and the colour red connotates blood, meaning that the enigma codes will be created as the audience will know there is more 'danger' in the story, which there is.

Ill Manors & Plan B - Facebook & Twitter Research & Analysis

- Facebook & Twitter posts 

- Upload screenshots

- Analyse the techniques used to promote the film
- Minimum of ten screenshots
Facebook:

1.)

2&3.)

4.) 

5.)

6.)

7.)

8.)

9.) 

10.) 

 1.) Twitter image choice and font: background is an image used on the DVD, and many posters, this is increases recgnition, of the movie, almost forcing the audience to be interested. In addition the display picture is the name of movie - making it clear WHAT it is, also its in the same font as it appears 'everywhere' (i.e. DVD, poster, youtube, trailers) and thesame colour increasing recognition overall, meaning that audience will be more likely to be attracted to the movie and watch it.

2&3.) Brit Awards : well known award, and if Ill Manors are nominated to it, it gives the compliments and boasting about it authenticity, meaning that followers/likers, will be more likely to watch the movie.

4.) The british independant film awards: this is also a well knows award similar to the Brits, and definately enforces and proves that Ill Manors is a good film, and the Actors , such as Rizwan Ahmed, and album have also been worth nominations.

5.) Winners of Q Awards: This is promoting the film, as it shows that Ill Manors were not only able to be noominated, they were able to beat many others and make their way at the top - first and award winners, wining awards will make many want to watch the movie as if its winning awards it MUST be good! 

6.) Revolver Entertainment Recommending like: Under this post, there is important information on revolver entertainment, liker will read this information, and know that Ill Manors is from a good production company, and will therefore want to watch the movie Ill Manors.

7.) Discounted DVD : Deducting the price, will attract many people as it enables them to pay less for the DVD, this will attract new people to buy as this has been re-tweeted as well as the current Plan B fans, to by a DVD copy as it's cheaper, even if they already have it downloaded(for example.)

8.) Various methods of purchasing & poster with quotes: This allows consumers flexibility of buying, i.e. they can download the movie, or buy it on line as a physical DVD copy, or visit stores to buy it, this makes them More likely to buy the movie. 

9.) Meet & Greet with Plan B & Cast : Plan B fans will want to meet him, and as they meet him, they will also meet the rest of the cast, and this will make them feel more personal to the movie.

10.) Re-tweeting customer/fans: This allows followers to know that people are buying the DVD, and will lead to convincing others to buying the DVD too. 

GTA Practice Exam Paper

L

Media Representations

Media Forms 

Media Audience

               Media Institution 

Print platform: advertising

Find at least three different print examples (adverts, DVD packaging etc.) for Ill Manors. Post the images up on your blog and answer the following questions for each text:

1)

2)

3)

What are the key conventions that help you identify the print text?

The writing stands out and is all in the same font. There's is a slogan such as from the DVD cover ‘from the explosive star of the Sweeney’ which is something to draw the reader in. The main image, is bigger than the rest and is what the audience are naturally able to notice first, the images mainly signify something and reflect on the storyline of ill manors, for example in the print texts Rizwan Ahmed is shown holding a gun. The main title of the film is shown with a contrasting colour, and is the second most standing out thing  out thing on the cover apart from the image. Brief information about the movie itself or even quotes from other sources to describe it are key conventions of a poster, or DVD cover, and these are included, for example ''Excellent!'' & ''I recommend everyone seeing it''. 

What design features help identify the Ill Manors brand? 

Plan B or 'Ben Drew's name have been used as a logo, to promote him as a brand too. The setting on the posters is mainly estates in London, the effects are black and white, with red highlights in some cases, the black and white effects represent the dark and miserable atmosphere of these locations, and the highlight type brighter colour used - red, is used as it connote blood, building identification for ill manors as a brand further. The characters have also helped the audience identify the brand of ill manors, as Rizwan Ahmed and Plan B shown above are both involved in negative roles, as Rizwan Ahmed is shown to be confident with holding a gun, and Plan B is shown smoking.

What examples of synergy can you find with the broadcast platform or other print examples?

Plan B's 'Original soundtrack' has been promoted, so Plan B is able to get the public aware of not only his movie, but the narrative soundtrack too which was created by him. In addition Revolver Entertainment's logo is shown on the DVD, so audience are able to recognize Ill Manors with this company too.