Ill Manors: Tag London campaign

Read about the Ill Manors Tag London campaign on Musically - a music industry website - and the Think With Google Creative Sandbox page. The original website for the campaign is here.

A selection of the tweets that were beamed across London include:

#ILLMANORS #IGNORINGTHEPROBLEM DOES NOT SOLVE IT? #INSPIREKIDS DON'T PUT THEM DOWN? #SOCIALCHANGECOMESTHROUGHACTION NOT INACTION? @4PLANB

#ILLMANORS THE WORSHIP AND MONEY MERGED ALL COLOURS AND CREED, INTO ONE TRUE RELIGION THAT WAS DRIVEN BY GREED @4PLANB

@ILLMANORS #ILLMANORS OLYMPICS GONNA LEAVE US WITH A LARGE BILL A LARGE VENUE THAT WILL CLOSE BY THE NXT PROJECT AND IS A TERRORISTS WISH,

#ILLMANORS JUST ANOTHER EXAMPLE OF CAMERON'S BROKEN BRITAIN

#ILLMANORS, SOCIETY REBELLING BACK AT BROKEN BRITAIN, @4PLANB

WHY ARE THE RICH GETTING RICHER AND THE POOR GETTING POORER. PFFT TO THE GOVERNMENT.THE OLYMPICS.WILL DESTROY LONDON #ILLMANORS

#ILLMANORS INCLUSION NOT EXCLUSION.

THE RECESSION IS A WORLD SCHEME TO KEEP THE POOR, POOR. THE RICH OF THIS WORD HAVE NEVER BEING RICHER. #ILLMANORS

SOUNDS LIKE THE TRUTH #ILLMANORS

@4PLANB MONEY & LOVE CAN LIFT A PEOPLE UP. IT’S NOT A RACE, WHEN WE’RE ALL FROM ONE PLACE. HOW WILL YOU APPLY YOURSELF? #ILLMANORS #ITSDEEP

AND BY THAT I MEAN, IF YOU WANT SOMETHING TO CHANGE YOU HAVE TO START WITH THE MORAL HIGH GROUND AND NEVER GIVE IN. #ILLMANORS

ON PRINCIPLE, WHAT'S THE DIFFERENCE BETWEEN A TEENAGER LOOTING TRAINERS AND A POLITICIAN STEALING THOUSANDS IN EXPENSES? #ILLMANORS

LONDON IS CALLING, THE CITY IS CRUMBLING #ILLMANORS.

PLAN B'S #ILLMANORS MOVEMENT IS SICK, GET INVOLVED

#ILLMANORS YOU CAN'T EAT MONEY...BUT YOU CAN EAT THE RICH

Now answer the following questions:

1. Summarise the Ill Manors Tag London campaign in 100 of your own words.
   All these tweets are agreeing with the values shown through either ill manors, or plan b, and his music. Tweeters seem to be frustrated about the system, and believe that the current politicians aren't helping Britain grow, but making it worse. Overall they have the values that the rich are getting richer, and not giving enough to those who are poor. These individuals and Plan B are giving reasons for why many youths wish to disobey the rules, and this is mainly because they are fed up of being excluded, leading to being anti-social. In addition they think that the recession is a scam done by the world in order to keep the poor remaining poor – they believe life revolves around money & love.
2. How does the Ill Manors Tag London campaign help to promote the film?
   The hash tag that was meant to be used by the audience was #IllManors, this is the name of the film, therefore on every tweet that had mentioned this hashtag, recognition for the movie was raised, therefore promoting the film.
   
   
3. What links are there between the Tag London campaign and other texts you have studied as part of the Ill Manors case study?
   

   Many of plan B's value remain the same throughout all of his texts. Firstly the fact that the youth's are reacting to the fact that they are excluded from the society, secondly the system aren't trying hard enough to make the youth useful and the media are always labelling the youth as 'scum', to make them look bad, and re-enforce horrible stereotypes f them, this also links to the hypodermic needle model, as the media, such as newspapers like The Sun, are influencing the thoughts of the public deliberately. 
   
   
4. Why might user-generated campaigns like this be more successful than traditional media campaigns?
   This is done using E-media - a social network which is now widely known and used, in specific by the younger generation, and since the target audience are those of a younger age, i.e. 15-24, doing this is better than billboards and TV Adverts for example. In addition, this allows audience/potential audiences to interact with the production and give their views and have their voice heard.
   
   
   
   
5. Choose five of the tweets above and for each one write what target audience the tweet could appeal to (demographics/psychographics) and then link the tweet to one other media text you have studied as part of the Ill Manors case study (Ted x lecture, music video etc.) Justify your link for each tweet using examples from the film/promotional material.

- #ILLMANORS JUST ANOTHER EXAMPLE OF CAMERON'S BROKEN BRITAIN
This links to the music video, and the Ted X

- #ILLMANORS, SOCIETY REBELLING BACK AT BROKEN BRITAIN, @4PLANBThis links to the TedX talk, where Plan B justifies the youth in society's rebelling. This appeals to the audience of a higher band, so A, B. C1 and possibly C2 - purely because this is trying to justify why the youths behave in the way they do.

- WHY ARE THE RICH GETTING RICHER AND THE POOR GETTING POORER. PFFT TO THE GOVERNMENT.THE OLYMPICS.WILL DESTROY LONDON #ILLMANORSthis links to the music video, as this is one of the themes in the video. In my opinion this would appeal to those from the demographics of C2, D, and E - because these are most likely those who dont have as much money as those in the group A, B and C1.

- THE RECESSION IS A WORLD SCHEME TO KEEP THE POOR, POOR. THE RICH OF THIS WORD HAVE NEVER BEING RICHER. #ILLMANORS
This tweet suggests that similar to the music video, the system are purposefully making the poor poorer.

#ILLMANORS INCLUSION NOT EXCLUSION.
The ill-manors music video is about how the society in general don't accept the youth's and they are excluded, thus this tweet links in with the concept of including the youth. not excluding them!