Ill Manors Twitter feed
1. How does the ill manors twitter feed use the ill manors brand to promote the filmThe prices to buy ill manors on dvd and blu-ray are stated in many tweets, as well as positive fan reviews, in order to promote to show the followers who have not seen the movie, that it is worth watching. First hand responses gives all the noise on the ILL MANORS page some authenticity, as it does have realism to it. Secondly, competitions and campaigns, such as 'Tag London Campaign' are used to help promote the brand of ill manors, this also allows followers to be more involved in the brand and movie, which is more lilkely to increase their overall attraction to ILLmanors. Furthermore, adding to the authenticity, the twitter feed also announces to its audiences any success/achievements of ill manors & Plan B through the use of award nominations such as Brit Awards and awards wons, such as the Q Award.
2. What hashtags are used on the ill manors twitter feed
#illmanors
#playingwithfire (name of song - synergy of allbum)
#Qawards (synergy - he won the award )
3. Find three celebrities the Ill Manors Twitter feed re-tweeted to promote the film and explain how they appeal to the Ill Manors target audience
Director: Plan B, those who follow Plan B may not know about his new film and therefore a retweet by the ill manors twitter page may promote watching of the film to these followers. Plan Bs followers consist mainly of commoners, dominantly female, and although this isn't the target audience, many of them being fans of Plan B and being into his album of IllManors, will allow the movie to appeal to them too, as the soundtrack is made by Plan B himself.
Cast member: Chris from the movie, retweeting a tweet helps to promote the movie, and the characters, as well as allowing the audience to get to know the illmanors crew, so they feel more personal to the movie -leading to them being attracted to watching it. Chris' existing followers and fans, will also see Chris' contribution to thee movie, i.e. his retweeing and praising and may be attracted to the movie, this links to the two step flow model, as Chris can be seen as the 'influencing' one - an opinion leader.His fans and followers are most likely to be of a younger age, and will mainly belong to the mainstreamer physcographics, from the demographics C2 - E, and this is the target audience for IllManors, thus if these people are attracted due to Chris, IllManors potentially will have increased viewers.
Production: Revolver UK - this appeals to the ill manors audience as it helps to identify that this due to its low budget is not a rubbish film but has had some reputable backing by larger production companies ( cross company promotion = synergy )
4. How has the Ill Manors Twitter feed used pictures to help promote the film?
The background is completely comprised of a massive ill manors movie promotional poster which has rating and quotes incorporated in it. This is 'in your face' promotion of the film as the viewer will be directly presented with the poster which may alter their decision to go watch the movie.
The ill manors ident/ logo is used to help represent/ highlight brand identity which in turn coupled with the other pictures on the twitter feed helps to promote it.
5. How was the Ill Manors Twitter feed used to specifically promote the release of the film (May/June 2012) and the release on DVD (October 2012)? Choose three tweets for each and explain how they effectively promote the film.
dvd release : retweet of fan picture of the dvd allows viewer to acknowledge the fact it is available and that it may be popular as people have already began buying it , however they do not know whether people have 'flocked' to buy it.
Film release ;pictures posted on the page show fans with plan b and poster of the film promoting the release date
Film release : picture of the premier again promote the film to viewers
How has Ill Manors used the Instagram platform to promote Ill Manors?
Choose three particular images/posts and explain why they are effective in promoting the film.
Instagram has been used, as Illmanors will be able to pass on short snappy messages to the audience, with the use of images, which are more attractive, as well as hashtags, which is very in-trend.They have decided to post pictures related in a way to IllManors. The movie is also less subtly promoted, by the use of uploading pictures of the movie's poster and the release dates for the Illmanors DVD & album.
What hashtags are used on Instagram to promote the film? Is there consistency in branding/hashtags across social media? Why is this important?
#ILLMANORS is the only hashtag that has been used by Illmanor's/PlanB's instagram. This hashtag is used across all of the social media, as the tweets, facebook posts, as well as numerous youtube videos, include this hashtag, a prime example of this being used is in the tweet on the release date, or even the 'Tag London' promotion video. Not only has this hashtag been used by Illmanors, but also they promote the audience to participate in hashtag-ing #ILLMANORS, as they write their comments for the 'Tag london campaign'. Hashtags are incredibly mainstream on Instgram, as well as other social media site. On instagram, others users are able to click on the hashtags & view other posts associated with the hashtags. This directly shows others more about ILLmanors, and them seeing the hashtag, along with Plan B, increases brand recognition, of both Plan B & IllManors as a movie.
Find three images on Instagram tagged with Ill Manors that relate to other texts you have studied across the three platforms (such as the music video, TEDx lecture or a print interview). Explain the synergy between the texts.
Production: Revolver UK - this appeals to the ill manors audience as it helps to identify that this due to its low budget is not a rubbish film but has had some reputable backing by larger production companies ( cross company promotion = synergy )
4. How has the Ill Manors Twitter feed used pictures to help promote the film?
The background is completely comprised of a massive ill manors movie promotional poster which has rating and quotes incorporated in it. This is 'in your face' promotion of the film as the viewer will be directly presented with the poster which may alter their decision to go watch the movie.
The ill manors ident/ logo is used to help represent/ highlight brand identity which in turn coupled with the other pictures on the twitter feed helps to promote it.
5. How was the Ill Manors Twitter feed used to specifically promote the release of the film (May/June 2012) and the release on DVD (October 2012)? Choose three tweets for each and explain how they effectively promote the film.
dvd release : retweet of fan picture of the dvd allows viewer to acknowledge the fact it is available and that it may be popular as people have already began buying it , however they do not know whether people have 'flocked' to buy it.
Film release ;pictures posted on the page show fans with plan b and poster of the film promoting the release date
Film release : picture of the premier again promote the film to viewers
Ill Manors on Instagram
How has Ill Manors used the Instagram platform to promote Ill Manors?
Choose three particular images/posts and explain why they are effective in promoting the film.
Instagram has been used, as Illmanors will be able to pass on short snappy messages to the audience, with the use of images, which are more attractive, as well as hashtags, which is very in-trend.They have decided to post pictures related in a way to IllManors. The movie is also less subtly promoted, by the use of uploading pictures of the movie's poster and the release dates for the Illmanors DVD & album.
What hashtags are used on Instagram to promote the film? Is there consistency in branding/hashtags across social media? Why is this important?
#ILLMANORS is the only hashtag that has been used by Illmanor's/PlanB's instagram. This hashtag is used across all of the social media, as the tweets, facebook posts, as well as numerous youtube videos, include this hashtag, a prime example of this being used is in the tweet on the release date, or even the 'Tag London' promotion video. Not only has this hashtag been used by Illmanors, but also they promote the audience to participate in hashtag-ing #ILLMANORS, as they write their comments for the 'Tag london campaign'. Hashtags are incredibly mainstream on Instgram, as well as other social media site. On instagram, others users are able to click on the hashtags & view other posts associated with the hashtags. This directly shows others more about ILLmanors, and them seeing the hashtag, along with Plan B, increases brand recognition, of both Plan B & IllManors as a movie.
Find three images on Instagram tagged with Ill Manors that relate to other texts you have studied across the three platforms (such as the music video, TEDx lecture or a print interview). Explain the synergy between the texts.
YouTube - planbuk channel
How was the planbuk YouTube channel used to promote the Ill Manors film?
3 ill manors teaser videos are shown, as well as interviews and other links to the 'illmanors' page.
In addition, the illmanors poster is used as a headache, so the movie branded is promoted and directly recognized and linked with plan B.
Find examples of synergy or cross-promotion between the planbuk YouTube channel and other media texts you have studied as part of the case study. Explain how they both promote the film and appeal to the Ill Manors target audience.
''The Defamation Of Strickland Banks, is available to buy in the UK for only £4.99''
Tag London has also been promoted on the youtube page, as well as facebook & Twitter. Ill manors is the hashtag that is being asked to the audiecne to tag as they write their comments, this means that both twitter and youtube are promoting ''illmanors'' as a music album & movie.
What links to other social networking sites can you find on the planbuk channel homepage?
Facebook: http://www.facebook.com/planbmusic
Twitter: http://www.twitter.com/4planb
Soundcloud: http://soundcloud.com/time4planb
Find three examples of synergy with other platforms (links to broadcast clips or newspaper/magazine articles). Explain how each one promotes the film.
Find three examples on the Facebook wall of opportunities for user generated content or audience interaction (e.g. a question that invites people to comment or a competition to enter).
Find three examples of the Facebook page cross-promoting the soundtrack or DVD release.
Find the Twitter graffiti campaign link on the Facebook wall and screengrab it.
How did the institution use the Facebook page to promote the film's release in May/June 2012?
Ill Manors Facebook page
How many 'likes' has the Ill Manors film page had?
30,113 likes
What is the top of the page promoting?
What is the top of the page promoting?
The top of the page has a cover photo that promotes the fact that Ill Manors is now available to buy on DVD or Blu-Ray. The banner is the first thing someone sees when they go on someone's profile, this promotes the movie and is a good method
Choose five of the posts on the page's wall, screen-grab them and explain how they appeal to the Ill Manor's target audience.
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Find three examples of synergy with other platforms (links to broadcast clips or newspaper/magazine articles). Explain how each one promotes the film.
Find three examples on the Facebook wall of opportunities for user generated content or audience interaction (e.g. a question that invites people to comment or a competition to enter).
Find three examples of the Facebook page cross-promoting the soundtrack or DVD release.
Find the Twitter graffiti campaign link on the Facebook wall and screengrab it.
How did the institution use the Facebook page to promote the film's release in May/June 2012?
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