1. Film Media in context

Cross Media Case Study Questions

How does the industry promote the film to audiences using:
Print media? Iron Man 3 posters had been used on many Billboards Globally, including Hong Kong, obviously USA as well as the UK. 


















Broadcast media (TV/Radio/DVD)? Front Rows BBC 4 Radio show for books, musics, performance: http://www.bbc.co.uk/programmes/b01s0df2 - this gives information on the movie to the audience, allowing them to be enticed into watching it.

There were many Q&A articles involving Robert himself on BBC, and radio times, which included a trailer at the end, leading to consumers being able to watch the trailer and potentially be more interested. 

• E-Media? They are promoting on twitter using their hash-tag and by offering competitions and prized to entice their audience.
• Using Facebook they have created their own page in which they have ____ likes on
• YouTube trailers and interviews are present, in order to promote the movie further and allow the audience to build relation with characters. Many interviews which fans would follow have been posted on YouTube. A prime example of this is shown below, where Emmy winner Jake Hamilton sits down with the stars of IRON MAN 3 -- Robert Downey Jr, Gwyneth Paltrow, Ben Kingsley, Don Cheadle, Guy Pearce and Rebecca Hall - you-tube exclusive.
  
  
  
• -Games App - Available App Store & Android, people will play these games, and it is ratr 4.5 stars, meaning more people will play this game. this increases brand recognition of Iron Man as a whole, leading to people being more familiar and attached with the brand, thus wanting to watch the movie
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Now look at each platform individually:

• What are the key issues and changes taking place in each platform?
• Print Media is not instant and free like E-Media Print media not being free means that people are less likely to buy print like magazines, in addition, it isn't instantly updated like e-media, one will need to buy/own another copy i.e.. new addition. this will mean that those who are able to be targeted via e-media will be the main people who recognize iron man 3.
• TV is becoming less dictated by scheduling (Sky+), more and more specialist channels, competition from the likes of You Tube This means people are able to easily forward adverts, trailers and anything in-between the show, this means that an Iron Man 3 Advert, that has been paid for by the institution has not been viewed by as many possible viewers, meaning that it may not be worth it if the TV scheduling is available to all - as the majority will skip advertisements.
• E-Media is hard to police (piracy); people are bombarded with information; social networking and increasing audience participation (user generated content) This means that any negative feedback can almost instantly be shared with others, and this can lead to the movie or associated companies or people, such as the stars, get bad publicity.

How is each platform responding and adapting to these issues and changes? Technology is increasing in the generation overall thus billboards and other print media, are being used to promote on a smaller scale, in comparison to e-media. However similar things on the movie are promoted, e.g. release date and starring characters however the E-Media uses other resources, i.e. social networking sites e.g. Facebook and Twitter, whereas the print which is decreasing is more traditional. E-media is free for audiences and sometimes for institutions too, therefore it is a win win, in addition some e-media is more easily accessible than print such as magazines, as they would just need to follow/like a Facebook or twitter page in order to get updates, on the other hand via the magazine they'll have to buy it, and get bombarded with Iron Man 3 information.