2. How are texts in the three platforms constructed?

Slide2: How are texts in the three platforms constructed? : IRON MAN 3

Print
A review of the film is available on Empire's exclusive interview with Ben Kingsley and Robert Downey Jr, followed by a Chinese trailer of iron man 3.

Denofgeek also offer an interview with Shane Black, the director on the direction of Iron Man 3, along with some exclusive pictures of behind the scene in Iron Man 3 as well as other productions of his such as Kiss Kiss Bang Bang.

Broadcast
Using Broadcast Iron Man 3 & Audi which is a well known car company have promoted each other, clips from the film have been used in order to promote the movie, with the ending shown with character Tony Stark commuting in Audi's E-Tron  - this clip ends with Audi's logo, however makes the audience aware of the Iron Man 3's release date, in just 30 seconds. a link to Iron Man's 

E-Media
On Iron Man's Facebook page many offers are included, in order to attract the audience in further, for example nomination information, pictures of behind the scene and any major interview links, news links and links to Marvel's Iron Man 3 official website are included with nearly every post.

• What are the similarities?

The same pictures have been used across the platforms such as the one where half of IRON MAN’s face is shown. This adds some realism to the movie, and allows any new audiences to understand that a award winning actor is playing main role in the movie, which is a method of attracting the audience. Links to Marvel and Iron Man 3 official website are mentioned, creating synergy. 

Social media links have been included on YouTube(E-Media) clips to promote other E-Media, i.e. Marvel's Iron Man Facebook and Twitter page, as well as Facebook being promoted on via Broadcast, as the first advert released on TV (super-bowl - NBS), had a the Facebook page name mentioned. Links to the webpages are also available on newspaper articles as shown below 
In addition, the release date of the movie has been shown in all of the platforms, including TV adverts, interviews and Facebook/Twitter pages. 

• What are the differences?
  -E-media is mainly targeting the younger audiences, i.e. 12+ - as they are the main consumers of the internet (e-media) and social media. Some TV adverts are promoting Iron Man 3 differently, by the use of product placement, with car companies, such as Audi, on the other hand, some just promote purely the movie with some synergy of social networks, such as the very first TV advert which was shown during Super-bowl, this only mentioned the Facebook page and release date.