Section B practice

Many of the platforms for ill manors use a variety of similar colours in both the Broadcast as well as e-media. these colours are grey, black, white for the font and red to give a edgy and gorey look. Audiences are able to recognise illmanors faster, and synergy is created due to to promotion of one product, in different platforms.Brand identity of the film, as well as Plan B is created.

''Medhurst's stereotypes is a shorthand for communication'' is a theory that can be linked with this because the similarities of the colour and the font, are used in order to communicate with the audience. connotations of colours such as red and black, are danger, and death, therefore deliberately using these gorey colours allows target audience, i.e young fans who are more likely to be into this genre to be attracted to the film. In addition, the colours straight away create enigma and action codes as Barthes theory says, this is due to the fact that the audience begin to believe that there will be action associated to this movie, and will want to know more of the narrative, as the colours are very mysterious, and the colour red connotates blood, meaning that the enigma codes will be created as the audience will know there is more 'danger' in the story, which there is.