Print platform: advertising

Find at least three different print examples (adverts, DVD packaging etc.) for Ill Manors. Post the images up on your blog and answer the following questions for each text:

1)

2)

3)

What are the key conventions that help you identify the print text?

The writing stands out and is all in the same font. There's is a slogan such as from the DVD cover ‘from the explosive star of the Sweeney’ which is something to draw the reader in. The main image, is bigger than the rest and is what the audience are naturally able to notice first, the images mainly signify something and reflect on the storyline of ill manors, for example in the print texts Rizwan Ahmed is shown holding a gun. The main title of the film is shown with a contrasting colour, and is the second most standing out thing  out thing on the cover apart from the image. Brief information about the movie itself or even quotes from other sources to describe it are key conventions of a poster, or DVD cover, and these are included, for example ''Excellent!'' & ''I recommend everyone seeing it''. 

What design features help identify the Ill Manors brand? 

Plan B or 'Ben Drew's name have been used as a logo, to promote him as a brand too. The setting on the posters is mainly estates in London, the effects are black and white, with red highlights in some cases, the black and white effects represent the dark and miserable atmosphere of these locations, and the highlight type brighter colour used - red, is used as it connote blood, building identification for ill manors as a brand further. The characters have also helped the audience identify the brand of ill manors, as Rizwan Ahmed and Plan B shown above are both involved in negative roles, as Rizwan Ahmed is shown to be confident with holding a gun, and Plan B is shown smoking.

What examples of synergy can you find with the broadcast platform or other print examples?

Plan B's 'Original soundtrack' has been promoted, so Plan B is able to get the public aware of not only his movie, but the narrative soundtrack too which was created by him. In addition Revolver Entertainment's logo is shown on the DVD, so audience are able to recognize Ill Manors with this company too.