Plan B Print Texts: Interviews

PRINT (NEWS and MAGAZINE) INTERVIEWS

Men’s Health interview

Q Magazine interview

Guardian interview

Shortlist interview

For each text, identify the target audience (demographics/psychographics). How is it attracted?

Then answer the following questions...

Why is this platform being used?
Do the articles do more than entertain? How?
Does this platform allow the audience to participate/contribute?
What codes/conventions of print interviews are apparent in the examples?
How is narrative used to tell a story in each text?

Men’s Health interview
Men's health has been used in order to appeal to men, in order to show the fitness changes in Plan B's life. It is a way of showing that Plan B has done more than just produce a film.
This article is able to inform as well as entertain the audience on Plan B's lifestyle as well as his views, for example 'Some people are overweight and it suits them'. This enforces his view onto the audience, similar to the two step flow theory, where Plan B has been shown as the influential leader
The audience are able to participate and contribute to the article as they are able to 'join' the post via social media sites, such as Twitter, Facebook and Email, in addition there are competitions that audience can take part in.
The layout of the question and answers are typical of its kind as the question is in bold followed by quotation marks for Ben drew's answers. 

Narrative is used in the men's health interview to tell a story as the story starts link's with Todorov's theory of having an equilibrium as Ben Drew discusses the riots, and tries to make it look positive, this is maintained, till near the end where he discusses the fact that his suits had to be given away to his 'fat friends', and this was the disequilibrium, followed by him being relieved overall that he has lost work - meaning there was finally harmony again, this is the new equilibrium.   

Q Magazine interview
The platform is being used in order to reach a wide audience and target specific people.Using psychographics the target audience would be mainstreamers because Q music targets a wide stream audience with similar interests. The article entertains as well as showing the audience Plan B's live reaction to his music award through a video interview. The page allows viewers to post a comment at the bottom of the page, therefore participating and sharing thoughts on the subject. The video shows an interviewee who is standing on the left hand side and Plan B being interviewed. This makes it obvious that it's an interview. The narrative tells the audience about Plan B's reaction to his music award as well as showing footage live from the event.

Guardian interview

 Mainstreamers have been targetted because Guardian is a widely read newspaper by a mass audience. The demographic target audience for this interview is a C-A audience as it uses formal language and The Guardian newspaper targets this specific audience.The Guardian is used for the Plan B interview to target audiences that it might not always appeal to. This newspaper targets a middle class older audience, however Plan B himself appeals to a younger audience. Therefore by appealing to a new audience, Plan B is possibly gaining more fans by making people aware of what he is doing and is used as a form of promotion for Ill Manors. The article entertains as well as informs as it gives information of Plan B's Ill Manors and includes names of the cast members etc. The journalist also writes about Plan B's background history, which is expected in a print interview. Narrative is used to describe background information on Plan B and also tells the story of how he came about making his film, Ill Manors.

The bottom of the page allows readers to leave and share comments of their thoughts on the article. The interview includes quotes from Plan B and also information on his film. 

Shortlist interview
 In terms of psychographics, the target audience would be Mainstreamers as shortlist.com targets a wide stream audience with similar interests. This interview targets a C2-E demographic audience as it uses informal and possibly offensive language to some audiences. This platform is being used to reach a wide and specific target audience who have an interest in Plan B. The article entertains and lets the reader know more about Plan B as a person as his answers reveal his type of personality. There is a place for audiences to comment on the article at the bottom of the page where it clearly states 'add a comment', encouraging people to interact with the article. The article is set out as a question and answer layout, making the print apparent that it is an interview. Narrative is used to tell the story behind Plan B's reasoning to make his song, Ill Manors and his intentions behind it.