3. How do audiences access the text across the 3 platforms?

How is the film promoted to its target audience(s) through:

Promotion through Print allows audiences to get loads of quantitative information, such as the release date, cast, location ect. for example, in a news article, audiences will be able to receive information about everything, including follow up links to social-media e.g twitter, as well as release date (3rd), and the budget and casting details. However similarly to broadcast, and E-media, which have be brief, such as a 10 sec trailer or a 45minutes broadcast interview, with director and cast on many topics associated to the movie and an insight. E-Media will provide large and small amounts of information in order to meet the audience's needs, as some people may find the movie appealing after a 30 second youtube trailer, whereas some may want to follow up on facebook and twitter, in order to read reviews as well as see how they can interact with the movie. All three of the platforms give audiences flexibility on the actual content of text as well as the information (amount/type) provided.
Print
Using Print in many ways such as newspapers and billboards, will reach out to the public in general Broadcasting and a lot of the Print is targeted at those of a much younger age, and much older audience i.e. 10/12  and 60+, as they are least likely to access the internet and have social media such as Facebook/Twitter/Instagram accounts. Iron Man 3's text can be accessed through other leading brands, not only through Audi, but McDonald's too.
Mc Donalds decided to collab with Iron Man 3 and began to offer Iron Man 3 'power meal', which was aimed at adults. Mc Donald's is an international franchise, this makes it even more affective
 in addition to having iron man 3 toys in happy meals. 

Iron Man 3 promotion was collaborated with many other big global chains and was very popular to collaborate with for many fastfood chains and this was not only to target the western market, as here is an Iron Man 3 Trailer, leading to the 'Burger King Iron Man meal ', Burger King and Iron Man 3 both promote each other.  

Broadcast

Iron Man Three has been promoted to a certain audience time and time again, as the american channel NBS covers a lot of Iron Man 3's target audience which will be mainly those of males from the age of 12 and upwards, up to 24 to be specific. this is Iron Man's  audience according to age. This mainly appeals to males because of all of the action and violent scenes, which females may not be so appealed by. 
NBS was the first channel to broadcast the Iron Man 3 advert, and this was during Super-bowl, which is viewed by over 112.2 million people, majority fitting into the target audience of Iron man 3 too, as the target audience for NBS is 18-49, and for Super-bowl being the programme in which the commercial was placed between means there will be more men than female watching the channel at time, as this is a football game, which is liked by predominantly males. This was a strategic procedure, as they are promoting the first time on TV and they have been able to target a large market which is their target market (mostly). The ad is shown below, the film is further promoted through the use of synergy at the end of the commercial which is shown below, as the Facebook page name to view the 'extended version' of the trailer is there - the release date is also included in order to make the viewers aware of the releasing date, and the social-media page relates back to the target audience, because those who watch super bowl are most likely to use social media sites, in this case Facebook hence the page name will enable those who are interested to go and find out more.



E-Media

youtube:



This YouTube clip shows behind the scene action of Iron man 3, giving the audience an insight of the movie, and seeing the real personalities of the characters come out so audiences can know the characters for who they are and feel more personal towards them, this will lead to them being more likely to watch Iron Man 3 - as they will feel like they know 'internal' information.

Twitter:

Webpage:

facebook:  

Audience theories you could research and apply to your film case study:

Uses and gratifications, Iron Man 3 targets Mainstreamers because it's promotes on a wide scale, reaching to audiences including: children, adults and families. 

All of the media platforms target an A-E working and middle class social demographic. This is because although the film was a big budget blockbuster ($100 million), it still appeals to people of different status'.
Some audiences may not go to cinema to watch the film(E.g E) they can view promotions, by print, for example the Mc Donalds poster, as well as interviews in the newspaper, such as the Sun. content can also be viewed through e-media such as trailers on Youtube, or the official site as well as social-media i.e facebook/twitter/IG. They maybe able to watch the movie, on free view TV channels, so through the use of broadcast such as on BBC One. 

 Moreover, print magazines for Toy Story 3 narrowcast a niche market of children as they are especially designed to appeal to them. Also, using mode of address, the producer would assume the magazine targets both male and female children, therefore uses multi colours to appeal to this audience. By the use of Broadcast and Print the text has been widened, in order to reach a larger audience - in specific of different ethnicities and demographic areas, for example, being able to create adverts in Arabic, and posters and being on Chinese news, and having Chinese posters in order to promote, allow any language barriers to be overcome so those who don't read/understand english can also find the movie appealing.