4. How are representations constructed across the 3 platforms?

How are characters/stars in the film represented in:

• Print media?

: Gender is represented through many Iron Man 3 posters, in specific this one because Robert Downey Jr is holding Gwyneth Paltrow, this connotes her trying to protect her from the danger. This enforces Berger's theory of 'men act and woman appear', as it is the hero that

: People who are from a black(Caribbean/African origin)background, are stereotyped to be second best, and mostly seen negative, however this stereotype has been challenged and enforced too. Don Cheadle who is from a Caribbean background was successfully able to be someone who is friends and associated with those who are white, he has also been shown in some posters of him alone, showing a leading role as a black male in the movie. on the other hand he is shown in the background of most posters, to reinforce that he is not the main star.

• Broadcast media (TV/Radio/DVD)

Robert Downey Jr has been repeatedly shown as a highlight in the movie, as he is the hero, in the first ever TV advert shown in America, it was him who had 'saved the day', with his sidekick Paltrow. The DVD cover (most frequently used one), is of Robert Downey Jr on his own, representing him as a 'one man army', in order to show his heroic status.

• E-Media?
  

         

Robert Downey Jr is shown to be the most dominant character in the movie and as if because he is the 'super-hero', he deserves the 'super-car', no one else has been shown from the cast of Iron Man 3 in this, showing that Tony Stark is the main character and represented as the main highlight of the movie. Tony stark commands 'go', in order to reinforce his dominant role.

the character is represented in most of the adverts on You-tube (E-media), as the saver of the 'world' and is girl friend pepper potts (Gwyneth Paltrow), is shown as the princess according to the narrative theory of Propp, and Iron Man as the protagonist.

 

Now look at what values and ideologies are communicated within these representations

Gywenth Paltrow is presented in the audience in a inferior way, as she is a female - and she is meant to be rescued by the hero, thus shown weaker. she is the one who is the sidekick and appears, so Mulvey's theory of women and appear and men acting applies to this. The audience get a chance to represent them self as a second iron man, as they can purchase merchandise of Iron Man 3, which is available via the MARVEL website - in addition, they are open to meals from fast food chains, such as the power meal.