Analysis - Human Print advert - Mr.Bush

Human print advert : Wonderstruck perfume advert

Colour - The colours used in the ad are mostly bright and feminine colours. The pink is used for the framing and Taylor swift's dress. Pink connotes femininity and admiration. This means that audience will have the perfume  'wonderstuck' seen as a feminine perfume, that is admired. In addition Silver is used for the sequins on Taylor's dress and the chandeliers. Silver gives Taylor a princess look and adds glamour and femininity - once again, this adds to the influence the pink had on the audience. Gold is used for the copy as well as the lid on the product itself. 
The gold suggests that the product is luxurious and is full of quality. The effect of the colour in the advert has multiplied as it is also a part of product, so the connotations will directly be related to the product. The bottle of the wonderstruck is purple, this is the brightest colour in the advert making it one of the key focuses. The colour purple is chosen to make the audience feel like the perfume is up to  royalty standard, and therefore is unique. The colour purple also adds to the elegance of the antique style copper gold lid, and is a great contrast, attracting the audience further. 
The greenery in the background enhances the brightness of the advert, in addition greenery as the background makes the audience feel that Taylor is natural and free. This will allow them to think that the perfume will make them more natural as well as giving them more freedom.

Shot type - Taylor Swift has been photographed at a medium shot in order to have a neutral focus on the celebrity, although the product is 'hers' they didn't use a close-up as that would look too personal and bring too much attention of Taylor Swift. In addition they wanted a little more of the costume to show as it is used for a feminine effect. 

Subject holder - The person that is photographed is Taylor Swift, she's relevant to this advert as the perfume is of her own brand. The perfume is the product advertised therefore a picture is also provided on the foreground of the advert. 

Composition - The photograph of Taylor Swift has central position however the product is placed towards the bottom right of the advert. The copy is on the left side of the product, allowing the audience to view the product straight after the description of it, as the mind read from left to right. 

Lighting - High-key lighting has been used to give the advert a more realistic and natural look. the natural look was given to keep the atmosphere calm and feminine and not too dark. 

Framing - The advert is framed using a hot pink blunt line, this makes the advert as a whole stand out.

Size - Taylor Swift is the largest subject in the advert, this attracts attention as she is a celebrity, and seeing her will instantly get the audience wanting to know more. The bottle of perfume is approximately 1/3 of the size of Taylor Swift, this is to show the audience the actual product, so the purpose of the advert is more clear, even without reading it. 

Pose - There is a faint smile on Taylor Swift's face, this is so the advert doesn't look too cheesy and doesn't get too much attention on her. The arm that is near to the perfume is hiding behind her dress so that the perfume has the background of her pink dress, as that would be a good contrast, not her arm. 

Setting - The advert is set in a private garden or park, this is noticeable as there is greenery in the background. The setting looks exquisite and unique this is due to the chandeliers which give a royal look to the entire advert. The chandeliers are used in the background so the audience start to feel that owning 'wonderstruck' will make them 'royal' and 'unique'.