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Apple are launching their new product named ''iPhone 5C''. The iPhone 5C is the first Apple mobile that is available in 5 bright different colours.
The iPhone 5C has a style which is more appealing to a younger audience. This is due to the variety of bright colours as well as the use of lighter weighted plastic for the exterior. The curving structure also adds to he appeal to the younger audience.
The mobile has the new ios7 operating system allowing previous Apple products to be using a upgraded version of a product they are familiar with. In addition the ios7 is less complicated allowing new customers of Apple to adjust to the system easily
The mobile is shown by a step by step process which allows the audience to understand exactly how the product is made. In addition after the making process has ended, the iPhone 5C is shown in a girl's hand who was taking pictures of her friends and was shown to be really joyful and giggly as she held the new iPhone 5C, this allowed the audience to believe that the mobile on its own connects people and brings them together. This also allows the audience to be in the place of the model in the ad - as they want to be happy too.
Apple decided to have soft music playing in the background this made the audience feel more comfortable and relaxed about the iPhone 5C. The audience will also feel that the iPhone 5C will make them feel more relaxed and bring them comfort. The audience are then assured on comfort by Apple choosing to show in the ad all the process's of the actual mobile, for example: use of apps such as games and facetime. This allows audience to understand how easy it really is to use this mobile.
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