MARK : 19
WWW: good discussion of media forms
EBI: improve timing - not enough coverage of question four.
Question 4: MEDIA AUDIENCES - REDO! (MARK : 4/12)
'' Does the programme 'inform, educate and entertain' its audience? ''
The extract is made for an audience that fit into the phychographic group of either main streamers, explorers or reformers, this is because these are the groups that would enjoy BBC'S programming.BBC having recording the 'behind the scenes' footage, also allows consumer's to be able to be informed and educated, as they are aware of how exactly the show is filmed, as well as the struggles, therefore the clip fits in with the broad appeal of BBC, as it ''informs, educates and entertains'' a wide range. The uses and gratifications that this show fits into are both surveillance and diversion, this is because the people that watch this show will watch it for surveillance, as they are learning about the Antarctic and diversion as they are able to be entertained by this documentary too. In addition the voice-over, which was from David Attaborough adds authority as he is well known and therefore audience will be educated. Finally the narrative used throughout the programme which was to see if the camera crew succeed and get out alive created entertainment, enigma codes.
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